“…we needed a flexible white-label solution. When we went out to find one, everyone told us that it couldn’t be done. Then Refersion came back to us with options…”
Performix’s brand goes far beyond their line of supplements for active individuals; it’s about a lifestyle of drive and overachieving performance that extends from fitness to day-to-day successes. As a result, Performix had naturally developed a community of fitness gurus, brand evangelists who could spread the Performix message, culture, and marketing. Now it needed to utilize that community to drive growth and increase sales.
"It’s about more than just sales. Performix wanted to provide resources to build a community, create the brand, and engage and inspire ambassadors.”
To increase engagement and conversions, Performix decided to create a new affiliate dashboard allowing their brand reps to manage the affiliate program effectively. They worked with Refersion to build a custom platform that integrated multiple systems into an easy-to-use, seamless affiliate experience. In the process, Refersion incorporated offerings from crucial technology partners to deliver a robust solution focused on helping brand reps sell strategically using real-time data.
Performix is a company willing to take on a challenge. Its tagline “Driven to succeed” isn’t just a marketing slogan. It’s also the company’s mission. Like its target audience—highly active individuals—the company wants to push its limits and achieve beyond its expectations. Performix aims to help people develop a lifestyle of drive and over-achieving performance that encompasses not only physical fitness but day-to-day success. For the company to meet its growth objectives, it would employ the same over-achieving attitude it advocates for its customers.
“…with the new GraphQL, it’s seamless. The Performix ambassadors don’t know that they’re interacting with four different systems.”
REFERSION SOLUTION & BENEFITS
Refersion’s affiliate platform, specifically its GraphQL API, which enables external developers to query and access data dynamically, allows Performix to incorporate real-time data within their internal site experience to deliver a more powerful dashboard for Performix reps using the site. Refersion also recognized that to help Performix reach its goals, it needed specific software tools and features that weren’t in the off-the-shelf offerings of its own platform. So Refersion connected with partner ShopElf, who helps companies improve their Shopify sales experiences, to develop the custom solution.
Utilizing Refersion’s new GraphQL API, ShopElf was able to integrate Refersion’s affiliate management and tracking platform into a custom CMS for Performix. The result offered Performix the tools and functionality to tap into its community of affiliates and empower them to achieve their goals.
This improved CMS and its offerings have transformed the way Performix brand evangelists can market and engage with products. Since implementing Refersion, Performix has grown its number of reps by more than 1,000%, and as a group, they are now driving 20% of Performix’s ecommerce orders.
Even though Performix is in the early stages of rolling out their program for brand ambassadors, they have already seen 1,200 applications in the last six months, all driven by social posts and influencers. With additional promotion, Performix is confident that the new affiliate system can help it grow engagement and awareness to the lengths it truly seeks.
Learn more about Performix’s Program.